“Eco-innovation is the development and application of a business model, shaped by a new business strategy that incorporates sustainability throughout all business operations based on life cycle thinking and in cooperation with partners across the value chain. It entails a coordinated set of modifications or novel solutions to products (goods / services), processes, market approach and organizational structure which leads to a company’s enhanced performance and competitiveness.
Eco-innovation provides a win-win solution to improving economic competitiveness and sustainability as it starts at the level of company strategy and extends influence beyond the company gates to the supply chain. The growing market, reputational and regulatory pressures in response to rising resource scarcity and environmental degradation reinforce the business case for eco-innovation.” from DTU website.
Creators: Jamie O’Hare, Tim C. McAloone, Daniela C. A. Pigosso, Thomas J. Howard Year: 2017