Circulator: The Circular Business Models Mixer

“The Circulator is a project funded by EIT Raw Materials aimed at supporting aspiring entrepreneurs in making conscious strategic choices regarding the sustainability of their business model and value proposition. The project offers a web-based tool providing an overview of the most relevant business models for the raw materials industry in the context of the circular economy circular economy, as well as relevant case studies… The central idea to the Circulator is that circular business models typically consist of a mixture of different strategies, that can be organised in three main categories:

  1. sustainable materials management strategies: strategies that directly act upon the material and product resources in the business model;
  2. business strategies: strategies that help deliver circular value to the customer;
  3. value network strategies: strategies to engage with actors beyond the company borders in order to achieve circular value networks.

Each category groups a number of specific strategies that have been observed in existing business cases. To create a circular business model suited to a specific company or start-up, the user can mix strategies from the three main categories and get inspired by existing companies using this mix.” from Circulator Website

Creators: EIT RawMaterials, VITO, Circular Flanders, TUDelft, Radbound University Year: n.d.

External Link:

  1. Circulator: The Circular Business Models Mixer

Reference# 03.01.08

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